How it works

From plain English to a working pulse in 90 seconds.

No event taxonomy meeting, no ticket to the data team, no new SDK to install. Three steps, and the third one runs by itself.

  1. 01

    Connect the warehouse

    Read-only credentials for Snowflake, BigQuery, Postgres or Redshift. Northbeam introspects your schema and proposes the entities it found — users, accounts, events, subscriptions. You confirm or correct them once.

    About 10 minutes
  2. 02

    Describe the behaviour

    Plain English, the way you would say it to a colleague. The pulse builder is trained on 2M anonymised product events, so it understands “activated”, “churn risk” and “invite loop” without you defining them first.

    About 90 seconds
  3. 03

    Watch it, or let it watch you

    Pin the pulse to a workspace, set a threshold, and pick where the alert lands. From then on Northbeam checks it on your schedule and only speaks when something moved.

    Ongoing
The result

This is what a pulse looks like

Click through the saved pulses. Everything below is live, not a screenshot.

northbeam / pulse builder
users who finish onboarding but never invite a teammate
Cohort size4,218+12.4%
Day-30 retention38.6%+3.1 pts
Invite rate0.0%no change
Retention curve

Ninety seconds is not a marketing number.

It is the median time from question to working pulse across cohort #1.