Ship to learn
We release behind a flag, watch the pulse, and decide. No six-month roadmaps, because we have never seen one survive contact with a customer.
About
We are 7 people in Pagrati building the analytics layer we always wanted.
Northbeam started in March 2024 as a Notion doc Maya wrote at 2am after exporting her sixth CSV that night. Six months later it had a working prototype, a pre-seed term sheet, and Lior.
The thesis
Most product analytics treats PMs like analysts
Maya had spent four years writing the same Looker tile at three different companies. Lior had shipped six internal A/B testing platforms and watched five of them go unused. They met during a customer-research sprint at a fintech accelerator in Kolonaki and bonded over the same complaint: every PM they knew was building dashboards instead of building product.
Northbeam inverts that. You describe the behaviour you care about in plain English, and the product builds the cohort, the retention curve and the alert. It runs on top of the warehouse you already have, so there is no second source of truth.
Meet the seven of us- €2.4M
- pre-seed led by Marathon Venture Capital, December 2025
- 12
- design partners in cohort #1, onboarded personally
- 7
- people: four engineers, one designer, two founders
- 0
- copies of your product data stored by us
Our values
Four things we actually argue about
The PM is the customer
Not the data team. Not the C-suite. The PM at 11pm before a launch, who needs one number and cannot get it.
Warehouse-native is non-negotiable
Your data is yours. We never copy it, sell it, or train on it. This is an architecture decision, not a policy we can quietly change later.
Founder-led until we are not
Maya runs every onboarding for the first 100 customers. After that we hire someone better than us at it.
Timeline
Two years, in order
- 2024March Maya and Lior incorporate Northbeam P.C. in Pagrati.
- 2024July First working prototype, running on Snowflake.
- 2025January Cohort #1 design partners onboarded — 12 companies.
- 2025September SOC 2 Type I.
- 2025December €2.4M pre-seed led by Marathon Venture Capital.
- 2026April Cohort #2 opens.
Press
Written about elsewhere
TechCrunch“Athens-based Northbeam raises €2.4M…”
SiftedDecember 2025
Kathimerini InsiderJanuary 2026
Fortune Greece30 Under 30 Tech — Maya, 2026
We are hiring four engineers.
Pagrati office with real natural light, remote within EU±2h, and Bilbo the office cat.