For Founders

Read your funnel without booking a meeting.

Board-deck numbers that match the warehouse, available on a Sunday, without asking anyone to pull them.

The problem

Read your funnel without booking a meeting.

At six people there is no data hire, and at sixty the data team has a backlog. Either way the founder ends up reading numbers that were assembled by hand and are already three days old. Northbeam reads the warehouse directly, so the number in your deck and the number in the product are the same number.

“We are six people, no data team, and Northbeam runs on top of our Postgres. I read our retention curve over coffee now.”

KVKonstantinos VerrasFounder, Plyo Health
northbeam / pulse builder
users who finish onboarding but never invite a teammate
Cohort size4,218+12.4%
Day-30 retention38.6%+3.1 pts
Invite rate0.0%no change
Retention curve
Start here

Three pulses founders clone first

Every one of these is in the public pulse library. Clone it, point it at your warehouse, edit the SQL if you disagree.

Pulse

Weekly MRR delta

New, expansion, contraction and churn, reconciled against the billing tables you already have.

Pulse

Top-of-funnel by source

Where signups came from this week, and which source actually activates.

Pulse

Trial-to-paid conversion

Cohorted by trial start, so a good week does not hide behind a bad month.

Other teams

Northbeam is used by more than founders

Twelve places in cohort #2.

Founder-led setup, a private Slack channel with Maya and Lior, and founding pricing for life.