Stop waiting on the data team.
You already know which behaviour you want to look at. What you do not have is a free afternoon, a seat in the data team backlog, and the patience to define an event taxonomy first. Northbeam takes the sentence and gives you the cohort, the curve and the alert — against the warehouse your company already trusts.
“I cancelled our Mixpanel renewal three weeks after we connected Northbeam. Maya rebuilt every pulse I had in Looker in one afternoon.”