Plum Fintech
Fintech, London
Challenge
The card-activation funnel was a black box.
Result
Caught a 14% activation drop two hours before oncall, and recovered 8% of lost MRR in the next sprint.
Three design partners from cohort #1, and what actually changed after they connected their warehouse.
The card-activation funnel was a black box.
Caught a 14% activation drop two hours before oncall, and recovered 8% of lost MRR in the next sprint.
A six-person team with no data hire.
The founder reads the weekly retention curve over coffee. It replaced a Notion page that took four hours to compile.
PMs were blocked on the data team for every experiment.
23 self-serve pulses live, and a three-week reduction in average experiment cycle time.
Cohort #2 opens in Q2 2026 with twelve places.